Marketing
If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel
The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.
La Pink signs Parineeti Chopra as brand ambassador
Through this association, the brand aims to inspire conscious beauty and create a healthier future for both consumers and the planet.
Rubeena Singh moves on from AnyMind Group, replaced by Siddharth Kelkar and Aditya Aima
Kelkar and Aima will jointly spearhead operations for the India and MENA regions.
Digit Life Insurance announces Virat Kohli as brand ambassador
Extends its ongoing 'That’s It' general insurance campaign, which also features the cricketer, to include life insurance.
We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin
In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...
Invengene partners with Landor for rebranding
The WPP brand specialist agency created a distinct identity, with a logo that symbolises precision and innovation.
Baby Boomers spend over half of their media time online: Warc report
However, brands are failing to capitalise on their increasing digital media habits, finds Warc's latest global advertising trends report.
36% of digital Indians are willing to pay more for value-aligned brands: Ipsos report
The public survey covers 74% of the global population and 90% of GDP, intending to offer insights for brands and businesses.
Urban Indian Diwali spends increased by 21% compared to 2023: YouGov report
Record spending propensity marks the highest level in four years, driven by rising household incomes and increased savings.
Magicbricks elevates Prasun Kumar as chief marketing officer
Was business head - new revenue verticals and head - operations, digital marketing and quality assurance.