Marketing
Shweta Dalal joins Nivea India as marketing director
She moves from Unilever, where she was senior global brand director for Lux, Dove and Pears.
Leica India appoints Ranveer Brar as its brand ambassador
Brar's partnership with Leica amplifies his vision for authentic visual storytelling while highlighting the brand's offerings.
Over 36% of consumers in Hindi heartland plan to increase festive spends: Report
‘The Diwali Pulse 2024’ report by Rediffusion sheds light on consumer sentiment in India's Hindi belt during this year's festive season.
Just Herbs celebrates beauty with Zeenat Aman and Rakul Preet Singh
Releases a film which showcases a fun exchange between the two actors on what beauty means to them.
Campus Activewear signs Vicky Kaushal as brand ambassador
Through this collaboration, the brand aims to strengthen its commitment to empowering self-expression.
McDowell's & Co. enters the white spirits and dark rum space through its X series
Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer marketing industry set to hit INR 5,500 crore by year-end: Report
Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..
Opinion: Refuse, reduce and recycle
The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee
Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…
Roombr signs Rahul Dravid as brand ambassador
Aims to revolutionise Indian classrooms with AI-powered digital solutions.