Marketing
Acer signs Janhvi Kapoor as brand ambassador
Through this partnership, the brand aims to highlight how it can seamlessly integrate into modern Indian lifestyles.
Xiaomi India signs Katrina Kaif as brand ambassador
Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.
Decathlon and Zepto announce strategic partnership
Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.
Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale
With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.
Anupam Aashish joins RP Sanjiv Goenka Group
Was with ABP Group where he served a stint of over 14 years.
Sonia Huria moves on from Amazon Prime Video
Was heading communications across Asia Pacific.
Geetanjali Homestate signs Manushi Chhillar as brand ambassador
Through this association, the brand aims to reiterate its commitment to cater to the changing needs of modern homebuyers.
Jaimit Doshi joins Lenskart
Moves from Aditya Birla Sun Life Insurance, where he was chief technology, digital marketing officer - driving transformation.
Does advertising need to rewrite gender rulebooks?
In the latest issue of Manifest, we delve into what keeps advertising from breaking free of stereotypical portrayals.
Warner Bros. Discovery elevates Harshit Sahni
He has been with the Discovery network since 2016.