Marketing
The Coca-Cola Company elevates Greishma Singh
Was vice-president, customer and commercial leadership.
HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success
At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.
Karan Johar and Orry come together with Crocs to create 'Crorry'
Conceptualised by Kulfi Collective, the campaign comprises a series of three films.
Zomato acquires Paytm's ticketing business for INR 2,048 crore
To be part of its District offering that consolidates 'going-out' business, including dining and ticketing for movies and events.
Tata Motors tops Havas CX India’s X Index 2024, Apple is second
Indian consumers prioritise personalisation and emotional engagement, cites the report covering 50 brands across nine categories.
Swati Bhattacharya to join GCPL's Lightbox
Was FCB India's creative chairperson till February 2024.
Tute Consult elevates Shweta Mehrotra as vice president
She was lead-strategy and operations.
Grapes Worldwide forays into the UK market
This marks the agency’s first-ever international office.
Blackberrys collaborates with Ruturaj Gaikwad
The brand released a campaign to showcase the collaboration.
Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report
When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.