Marketing
Landor elevates Lulu Raghavan
Will remain based in Mumbai and report to Christian Schroeder, global president, Landor.
First half of 2024 sees 3% drop in ad volumes on television: TAM
Hindustan Unilever continued to top the advertiser charts.
India's EV sales grew by 50% in 2023
Rediffusion's Bharat Lab released a report about preferences and perceptions towards electric vehicles.
Tara's blog: Wake up, it’s 2024 - we need to do better
The author explains why representation is essential in media and advertising.
TKIL Industries names chlorophyll as its brand identity development partner
Formerly thyssenkrupp Industries India, the company has transitioned to Indian ownership with new investors.
Publicis to acquire Influential by end of August
Influential is a influencer marketing company based in the USA.
Parle tops the charts as ‘most chosen in-home FMCG brand’: Kantar Report
Also tops the ‘global emerging billionaire brand’ list, while Britannia leads in the OOH FMCG brand category, according to the report.
Shalu Zala moves to HSBC
Was at Vi as head brand and marcom - enterprise.
HMD India signs Sanya Malhotra as brand ambassador
Aims to engage with its target audience and generate excitement about its range of stylish and innovative smartphones.
Priyanka Chopra Jonas crafts a unique culinary experience with HSBC
The campaign aims to bridge the geographical gap that separates Indian expats from their roots through a taste of home.