Marketing
Dharma Cornerstone Agency adds Neha Kakkar to its roster
The music division will handle Kakkar's endorsements and reach.
We have a television-first approach when it comes to Goodknight: Ashwin Moorthy
Godrej Consumer Products' CMO details Renofluthrin's impact on consumer credibility, FMCG challenges, and more…
Max Factor launches in India
The make-up brand has entered the Indian market in partnership with House of Beauty.
Brands need to be intentional, authentic and consistent to help fight climate change: Randi Stipes
The Weather Company's CMO chatted with us during Cannes Lions to explain challenges, climate change, AI and more...
'Gatorade is on a journey in India and we don't want to do something 'over-massy' and kill it'
Manifest chatted with Mark Kirkham and Tarun Bhagat to learn more about the 'Turf Finder' campaign that won two Lions at Cannes and more...
Jindal Stainless appoints Mohit Taneja
He moves from Vedanta Group, where he was group head - brand and digital communications.
YouGov Recommend Rankings 2024: Tanishq tops list, Panasonic most improved
The list measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
Perfectly Average appoints Mira Kapoor as brand ambassador
The accessible luxury jewellery brand was founded in 2021.
boAt signs Jasleen Royal as brand ambassador
The move aligns with the brand's commitment to delivering high-quality audio experiences that resonate with consumers.
Get your July issue of Manifest
Along with detailed coverage from Cannes, we also look at why TV news advertising isn't as viable as it used to be.