Getting Deepika Padukone as brand ambassador wasn't a gender-specific decision: Virat Khullar

Hyundai Motor India's AVP and vertical head-marketing, discusses the brand's evolution, its partnership with Shah Rukh Khan, and more...

MI New York gets Accenture as principal partner

The Major League Cricket team has signed a three-year deal intending to establish and grow the sport in the US market.

Rolls out a campaign #DoubleTheChill featuring Kapur to highlight its association.

This collaboration, through Sindhu, aims to improve both consumer health and farmer livelihoods.

The American pain relief brand has rolled out a campaign in the Indian market, featuring Kohli to emphasise its new association.

Shashank Srivastava and Sunil Kataria deep dive into the shifting dynamics and expectations in a rapidly evolving digital landscape.

Khan will be seen in MPG’s campaigns across multiple channels, promoting their services.

The final panel on day two put the spotlight on balancing traditional and digital methods for effective marketing.

The fireside chat with RJ Anmol offered insights into the mind of the maverick actor winning over Instagram with her heartfelt anecdotes.

On day two of the fest, a panel discussed the importance of transparency while curating digital content.