Marketing
Lux gets Suhana Khan as brand ambassador
Marking its 100th anniversary, the beauty soap brand signs Khan as the ambassador for its body wash range.
How much cricket is too much cricket?
Amidst the ongoing IPL and the upcoming Men’s World Cup, is it a case of cricket overload? Navonil Chatterjee and Gaurav Bahirvani discuss.
DreamSetGo bets high on word-of-mouth, customer experience to grow user base
Monish Shah, founder and CEO, DreamSetGo, chats with Manifest about the opportunity he sees in the sports travel industry.
Print media is still a cornerstone of enduring relevance: Amit Pai, Poltrona Frau India
In a chat with Manifest, the MD and CEO, delved into the brand's journey, sustainability initiatives and prospects in the Indian market.
Kylie Cosmetics by Kylie Jenner launches in India
This collaboration signifies the brand's inaugural partnership with an Indian omnichannel retailer, House of Beauty.
boAt appoints Yashasvi Jaiswal as brand ambassador
As part of this association, the brand has rolled out a campaign featuring Jaiswal and its co-founder and CMO, Aman Gupta.
Bacardi India elevates Sameeksha Uniyal
Uniyal previously served as the brand lead and led growth for the associated brands in the country.
The pros and cons of running an independent business
As Manifest sets out on its independent journey in the media space, we chat with experts to understand their experiences.
Aegon Life Insurance is now Bandhan Life
Reveals new logo, tagline, and a five-year vision, with an aim to evolve into a multi-channel life insurance company.
Aprilia gets John Abraham as brand ambassador
His passion for high-performance motorcycles aligns with the brand's racing heritage and legacy.