Marketing
DP World extends partnership with ICC
Ahead of the Men's T20 World Cup, the logistics company is elevated to the 'premium partner' tier.
Goafest 2024: Purpose is meaningful when the internal organisation is aligned with it - Sanjiv Mehta
L Catterton India’s executive chairperson discussed navigating the age of adaptability on day one of the fest.
Goafest 2024: Harit Nagpal’s masterclass on disruption
Tata Play’s MD and CEO, opened the three-day festival with four life examples of how disruption led to adaptation and then finally thriving.
Deepika Deepti joins Bata India
Moves from Metro Brands, where she was senior vice president of marketing.
Paytm Insider elevates Varun Khare
The business head has been with the organisation since 2020.
Generative AI can be a great personal assistant for marketers: Salesforce director
Sridhar Hariharasubramanian delved upon ways marketers can leverage Gen AI to elevate customer experience at the Salesforce summit.
Bajaj Electricals looks to target the tech-savvy millennial consumer with Nex
Bajaj Electricals' head of marketing, Sandhya Biswas, reveals Nex’s intent, marketing strategy, in-store experiences, and expansion plans.
IPL 2024: Best ads of the season
As the IPL comes to a close this weekend, we try to find out which advertisement and which celebrity scored the most.
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E-comm gaming overtakes pan masala as most advertised category during IPL
This year's tournament has seen 33% more advertisers on television compared to 2023.