Marketing
Fujifilm gets Kriti Sanon and Kartik Aaryan
With the new collaboration, the brand aims to inspire Gen Z to explore and enjoy the joys of instant photography.
Manifest and Pro Panja League partner to launch arm-wrestling event
Called the 'White Collar Pro Panja League', the tournament will be hosted on 19 July in Mumbai.
Suntory Holdings launches Suntory India
The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.
My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly
The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...
Kiran's blog: Pseudomature market? How is that a problem?
The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.
Cannes Lions 2024: Shrenik Gandhi's reportage from his 'standout session' at the festival
Gandhi lists five takeaways from the session titled 'Rising Phoenix x P&G Studios'.
Cannes Lions 2024: Jio's Praptee Sharma and Roshni Govind Iyengar win Young Lions competition
The duo won Gold in the 'Young Lions Marketers' category.
Cannes Lions 2024: 'Rarely does a CEO or CFO go to the market to get a real feel'
Kawal Shoor, Manisha Sain and Gurdeep Puri stated how the CEO-CMO relationship can be improved.
Bank of Baroda signs Sumit Nagal as brand ambassador
Through this partnership, Nagal will help the bank connect with a younger demographic.
Cannes Lions 2024: The importance of 'you' by Esi Eggleston Bracey
Unilever's chief growth and marketing officer took to stage on day three to discuss how the organisation is looking to make an impact.