Marketing, 27 Jul 2026

Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

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Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving
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