N Chandramouli

The trust imperative for Indian brands in 2026

24 Feb 2026 10:44 AM

Opinion: How 2026 is shaping up for Indian brands through the lens of trust

The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.

Latest Stories

Abhimanyu Mathur

02 Jul 2026 11:45 AM

Abhimanyu Mathur joins Tilt Brand Solutions 
Left to right: Paritosh Srivastava, Deb Dutta and Himanshu Saxena.

02 Jul 2026 11:35 AM

BBH India appoints Deb Dutta
The partnership will kick off with a campaign for Pepero

02 Jul 2026 11:35 AM

Dentsu Creative bags Lotte's creative mandate
Shahid Sadiq

02 Jul 2026 11:27 AM

Shahid Sadiq moves to Komerz

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required