Sports
Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026
The concept blends Kerala's culture with iconic World Cup football nations.
Why aren't brands betting bigger on football in India?
Emurge's Vipin Nambiar and Lloyd Mathias debate whether football's commercial potential in India is real or overestimated.
SPNI secures exclusive television and digital rights for the India, Sri Lanka, Afghanistan A series
The agreement allows SPNI to exclusively televise and livestream the matches in India, Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka.
'Commercial momentum around women's sports is a very positive shift for the industry overall'
Atul Sood, senior vice president, sales and marketing, Kia India, shares why the brand has partnered with the TPL.
Zee bags FIFA World Cup broadcasting rights until 2034
The partnership will see Zee bring 39 global football events to India through Unite8 and Zee5.
Nike, Puma celebrate PSG and RCB's wins
The jersey sponsors of the UEFA Champions League winners and IPL winners released campaigns shortly after the tournaments concluded.
Bengal T20 league secures JioHotstar streaming deal
The third edition of the state franchise tournament will run from 5 June to 21 June across Eden Gardens and JU Salt Lake Campus.
Gucci races into Formula One as Alpine's title partner from 2027
The luxury fashion house will also launch a ‘Gucci Racing' platform as Alpine adopts a new identity and colour scheme.
Zee to launch four sports channels under 'Unite8' brand
Bavesh Janavlekar, who was handling the Marathi movies cluster (linear and studio business), will also lead the sports business.
'Looking for some fun work after all serious advertisements'
We caught up with Harmanpreet Kaur, captain of the Indian women's cricket team, on day one of Goafest for a quick tete-e-tete.