Marketing
Anika Malik Wadhera joins The Good Glamm Group
She moves from Sirona Hygiene, where she was head of marketing.
Ramya Venkat joins Abbott
Moves from Unilever, where she was senior regional brand manager - Indulekha.
Virat Kohli, MS Dhoni, and Sachin Tendulkar top ‘Brand Endorser 2024’ list: Report
Male cricketers outshine Bollywood A-listers as popular celebrities across age and gender categories in the report by Hansa Research.
66% B2B buyers in India say video content helps inform buying decisions: LinkedIn report
83% feel short-form videos from industry experts is one of the most trusted forms of content in B2B, as per the report.
The design dilemma: Are brands overlooking their visual power?
In our November issue, we explored how marketers can integrate design more effectively into their marketing plans.
Apurva Sircar exits Bandhan Bank
He was head - marketing.
RBL Bank signs Gukesh Dommaraju as brand ambassador
Through this partnership, RBL Bank aims to reinforce its commitment to being a strategic partner for customers at every stage of life.
Jaskaran Singh Kapany joins MobiKwik
Kapany's last full-time stint was with Table Space Technologies, where he was chief marketing officer.
CMOs focus on short-form content and social commerce to garner consumer attention: Dentsu report
The report also added that one in four CMOs state that the economy has negatively affected their organisation's business.
Adyasha and Mayur's blog: Influencer nation
The duo discuss how 'regular people' are the new influencers, while the 'regular influencers' are old news.