Marketing
Alisha Coelho gets elevated role at Zee5
To head the content strategy for the OTT platform across Indian and international markets as SVP content - India and global markets.
Hush Puppies signs Vir Das as brand ambassador
To highlight the association, the brand also released a campaign featuring the comedian.
We possibly are the only paint brand that looks at emotional branding: Amit Syngle
We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
December issue of Manifest is out now
The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.
Malabar Gold & Diamonds signs Manasi Parekh as brand ambassador
Rolls out a campaign featuring Parekh and aims to connect with Gujarati audiences nationally and internationally.
Marketing Manifest Stations with Manasi: Episode three
The third episode features Sujala Martis, director - consumer marketing, Platinum Guild International (PGI).
Godrej Enterprises Group rebrands
Rolls out a new logo and campaign conceptualised by Lowe Lintas to emphasise this revitalised identity.
ixigo Trains appoints Rohit Sharma as brand ambassador
Rolls out a campaign to highlight the association.
'The younger audience buys into the experience first and the brand later’
MullenLowe Group’s S Subramanyeswar and Spring Marketing Capital’s Raja Ganapathy shared insights on brand fandom during Spotify Hits.
Aditya Tandon moves on from Network 18
He served a stint of nearly 12 years, having joined the network in February 2013 as vice president (head) - brand marketing.