Marketing
YouTube brings an iconic twist to the rivalry of Komolika and Prerna
Recreating a spoof of the characters from the show Kasautii Zindagii Kay, the campaign showcases how the brand is a go-to for anything.
Increase in Swiggy campaigns not because of the IPO: Mayur Hola
The vice president- brand, Swiggy, shares insights on creating an in-house team and marketing strategies after its IPO among other topics.
Isprava Group appoints Amrita Kumar as vice president - marketing
Moves from Air India, where she was marketing leader - commercial.
Mondelez 'exploring' opportunity to buy The Hershey Company
A Bloomberg report suggested that this is the second time the owner of Cadbury is looking to make the purchase.
Vodka emerges as the top choice for gifting followed by scotch whisky and champagne: Report
Bacardi’s report also revealed that 54% of India wants to celebrate special moments over cocktails.
Nykaa Fashion's CEO Nihir Parikh steps down
Parikh's exit comes at a time when the fashion segment of Nykaa is experiencing a slowdown amidst its Q-comm initiatives.
Anubha Upadhyay exits Google Ads
Moves after a 11-year tenure.
Online advertising to account for 58.7% of total ad spend in 2025: Report
Traditional media trails at 25.3% as digital channels like online video and social media drive advertising growth, cites the Warc report.
Targeting has to be one of the biggest things a marketer needs to master: Virat Khullar
Hyundai Motor India's AVP and vertical head-marketing shares the biggest development of 2024 along with one thing he's manifesting for 2025.
MS Dhoni is now Eurogrip Tyres' brand ambassador
Dhoni's values resonate with its vision of empowering riders with control and confidence on every journey.