Marketing
Prasuma to be acquired by ITC
This strategic move is designed to bolster ITC's foothold in India's rapidly expanding frozen foods market.
Signify names Rashmika Mandanna as brand ambassador
With this, the Dutch multinational lighting company aims to tap into the younger audience and reach out to diverse customers across India.
SW Network launches SW Growth Labs
The new-growth oriented vertical will provide services in performance marketing, media buying, analytics, SEO and website development.
Gayatri Yadav joins Reliance Industries
Last full-time stint was with Peak XV Partners (formerly Sequoia Capital).
Britannia's Amit Doshi moves on
Has decided to pursue an opportunity outside Britannia and resigned on 31 January 2025; his last working day will be 17 March 2025.
Coca-Cola India unveils 'Maidaan Saaf' campaign at Maha Kumbh Mela to promote plastic recycling
Through this initiative, the brand is transforming plastic waste into useful resources while showcasing the power of recycling.
Wellbeing Nutrition signs Sharvari as brand ambassador
Rolls out a digital campaign to highlight this association.
Krishnarao Buddha moves on from Parle after 23 years
Was most recently serving as the senior category head - marketing.
Dolly Jha exits BARC India
Had joined the TV audience measurement firm from Nielsen in May 2023.
Starbucks has played a key role in whipping up the coffee culture in Mumbai: Adrit Mishra
Starbucks has launched a limited edition tote bag collection in collaboration with designer Anamika Khanna.