Marketing
Sprite signs Sharvari Wagh as brand ambassador
To highlight the association, the brand has also rolled out a campaign, 'Sprite,Thand Rakh’, featuring the actor.
Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy
The film features Hardik Pandya, Rishabh Pant, Rohit Sharma and Virat Kohli.
Rebel Foods enters quick-commerce space with Quickies
Debuts in Mumbai with a 15-minute promise of food delivery.
The power of misspelling: Are typos taking over marketing?
In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
Rashmika Mandanna to endorse Cetaphil's BHR range
The skincare brand has rolled out a campaign featuring Mandanna to highlight its association.
Sunil Kataria steps down as MD, Raymond Lifestyle, joins Godrej Agrovet
He has been appointed chief executive officer and managing director of the agribusiness company, effective 5 May 2025.
Punjab Kings renews partnership with Avon Cycles for IPL 2025
This is the brand’s third association with the franchise; the duo had partnered earlier in 2020 and 2024.
IndoBevs expands its leadership team
Appoints Anupam Gurani, Siddharth Tripathi, Manu Madan and Moumita Majumdar.
RR Kabel teams up with Kolkata Knight Riders as principal partner for upcoming Tata IPL season
Signs a multi-year partnership agreement in its second collaboration with KKR after its initial association in 2021.
Zomato's parent company to be named Eternal
Eternal's operations will include Zomato, District, Blinkit, and Hyperpure.