Marketing
Experience Commerce wins social media mandate for Tata MenCan
The partnership aims to drive impactful education and awareness campaigns, normalising critical conversations around male cancers.
Mahindra collaboration highlights the scope of brand opportunities for gamers: Seddharth Merrotra
Krafton India’s business head shares insights on the Mahindra BE 6 partnership, its marketing strategy, e-gaming challenges, and more...
BigMuscles Nutrition signs Asim Riaz as brand ambassador
Aims to spread the message of prioritising health and the benefits of nutritional supplements among the younger audience.
RPG Group appoints Sunaina Jairath
She moves from Bencos Research Solutions, where she was CMO and CCO.
Emami's Fair and Handsome rebrands as 'Smart and Handsome'
To accelerate the rebranding two decades since its launch in 2005, the brand unveiled a campaign with actor Kartik Aaryan as its new face.
Achint Setia joins Snapdeal
Moves from Zalora Group, where he was chief revenue and marketing officer, country MD.
Poco India signs Akshay Kumar as brand ambassador
Kumar is joining the tech brand ahead of its X7 Series launch on 9 January.
Tarandeep Singh Sekhon rejoins KidZania
Had left the organisation in 2022 to join Bounce Inc India.
Karan Johar is brand ambassador of Global Sports’ Indian Open 2025 Pickleball League
The League, scheduled from 3 to 9 February 2025 in Mumbai, will feature over 1,800 players spanning 15 cities.
Ankit Goyle joins Snap Inc India
Moves from Apple, where he was head of category marketing and demand generation for iPhone and AirPods.