Marketing
Bain & Company names Shyam Unnikrishnan as managing partner for India
Parijat Ghosh to lead APAC healthcare and life sciences for the global management consulting firm.
Bandhan Life Insurance appoints Maneesh Mishra
Moves from IndiaFirst Life after a stint of eight years, where he was most recently serving as head - sales and product strategy.
Levi's signs Diljit Dosanjh as its global brand ambassador
Becomes the first Punjabi artist to be a part of the line-up of brand ambassadors.
Good Ads Matter Awards 2025: Brand jury unveiled
The early bird deadline has been extended to 7 March.
Gulf Oil India appoints Aarthy Sridhar as CMO
She moves from Unilever after a stint of 13 years, where she was most recently head, wellbeing nutrition, HUL.
Consumer groups call for a ban on opinion trading platforms in India
NICI and leading consumer organisations urge government action over misleading advertisements and financial risks by betting platforms.
KKR teams up with Vikram Solar to inspire a sustainable tomorrow
The brand aims to leverage KKR’s fan base and the sport’s influence to drive awareness and action toward renewable energy solutions.
A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka
Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Neha Bareja joins Acko Drive
Moves from Acko, where she was senior director - content and influencer marketing.
Telemarketing: Bane for users, obsolete for brands?
In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.