Marketing
Antara Senior Care appoints Mukesh Ghuraiya
Ghuraiya will drive end-to-end marketing across all lines of business at the senior ecosystem and Max India.
Should festive advertising stand for selling or celebrating?
We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
Prabhvir Sahmey joins Huella
He moves from Samsung Ads, where he was senior director, ad sales.
LinkedIn appoints its first chief brand officer
Heather Freeland moves from Adobe.
Alia Bhatt joins Levi's as its global brand ambassador
To highlight this association, the brand has rolled out a campaign featuring Bhatt.
Neha Barjatya moves to Peak XV
Joins the company formerly known as Sequoia Capital India after a 14-year stint with Google.
Aukera announces Taapsee Pannu as its partner in purpose
The association embodies the shared values of female empowerment, individuality, and self-expression.
Athiya Shetty is now AllThingsBaby's brand ambassador
Shetty will appear across the brand's social media, her own channels, and performance campaigns on Meta, YouTube, and other platforms.
Formula 1 teams up with French Bloom as its official non-alcoholic sparkling wine partner
Will be served across all Formula 1-operated Paddock Clubs, the F1 Garage and other hospitality spaces.
Mudit Kumar joins Ideabaaz
He moves from LGT Wealth India, where he was senior director.