Marketing
Xiaomi India rebrands its Redmi series
The updated logo and visual language are rooted in Redmi's 11-year journey in India but are firmly focused on the road ahead.
Shadowfax rebrands itself
The refreshed identity marks a strategic shift for Shadowfax as it adapts to the evolving demands of the logistics industry.
Boult is now GoBoult, eyes INR 1,000 crore in FY26 and global expansion
Through its new identity, the brand aspires to ramp up retail 10X and enter the premium tech segment with design-led innovation.
Bhavana Singh moves to Food Square
Was VP - brand and communications at The Bombay Shirt Company.
Rammohan Sundaram moves on from DDB Mudra Group
Announces that he's starting a new position as founder and CEO at KokoroBharat, an entrepreneurial venture in the healthcare space.
Emami unveils refreshed corporate brand identity
The rebranding includes each of Emami's businesses, adopting a modern typeface to reflect an evolving vision and global ambitions.
Gillette India elevates Kapil Sharma
He succeeds Abhishek Desai, who is promoted to a regional leadership position for Asia, the Middle East, and Africa.
Marketing Manifest Stations with Manasi: Episode Six
Rasika Prashant, CMO and co-founder, Tata Soulfull, reflects on her journey from Ogilvy to building the millet-based food brand.
Sugar Free D'lite delivers sweetness with a side of sibling spice
Releases a campaign ahead of Raksha Bandhan, featuring content creators Chetan Goel and Mallika Dua.
Laxmipati Sarees signs Rashmika Mandanna as brand ambassador
To highlight the association, the brand has also rolled out a campaign featuring the actor.