Marketing
AI drives shopping choices for 79% of consumers: Report
64% prefer to shop fully online and 83% research online first, according to the Festive Marketing Trends Report 2025 by InMobi and Glance.
'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'
Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Tradition's Gen Z makeover: How brands need to evolve to keep pace
The author challenges brands to evolve while staying rooted in their cultural core.
Smaller FMCG brands outpace giants in 2024: Brand Footprint India report
Parle retains top spot, Surf Excel breaks into the top five, and Haldiram's enters the top 10 for the first time, reveals the report.
Too Yumm! launches 'Party Harder Chips'
Rolls out a film featuring brand ambassador Varun Dhawan.
'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'
Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.
Online Gaming Bill seeking blanket ban on money-based games passed in Lok Sabha
Major players including Dream11, Games24x7, MPL, Winzo, and My11Circle face an uncertain future.
Jack in the Box Worldwide and Tidal7 merge to form J7
The new entity will focus on AI-led innovation, new media, and tech-powered marketing solutions.
Abdulkader Bengali joins Hansgrohe Group
Moves from Sintex BAPL.
Rapid Fire with Soumali Chakraborty
Our series continues with the marketing head of Arrow.