Marketing
Allen Solly signs Sania Mirza as brand ambassador
To celebrate the association, the brand will soon launch a film featuring Mirza as the first-ever brand ambassador for its womenswear.
Horizon Media Holdings and Havas unveil new global agency network, Horizon Global
Bob Lord appointed interim global CEO to lead new commercial joint venture, effective immediately.
The investment world today needs to guide people towards responsible investing: Puneeth Bekal
HDFC Securities' EVP and CMO on its new digital campaigns, attention metrics, and the value of personal engagement.
Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors
Will roll out a campaign, 'Tailored for the good life', featuring Kapoor and Raina to highlight the association.
Virat Kohli, Ranveer Singh, and Shah Rukh Khan 'most powerful celebrity brands': Kroll
The trio retain the top three positions for a second consecutive year.
Gant signs Shahid Kapoor as brand ambassador
Rolls out a campaign, 'Button Up. Build Your Story,' featuring Kapoor to highlight its association.
Manforce Condoms appoints Myra Kapoor, an AI-generated model, as brand ambassador
Rolls out a campaign conceptualised by Grapes Worldwide featuring Kapoor to highlight the association.
Sujata Appliances appoints Vishal Gupta
Joins as head – BTL and trade marketing for its appliances division.
Dream11 pivots to free-to-play model
The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.
AB InBev and Netflix enter global partnership
This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.