Marketing
Why attention metrics still struggle to break through in India
Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.
Samantha Ruth Prabhu is now the face of Joyalukkas
The association will soon come alive through an integrated global campaign featuring Prabhu.
Globally 80% strategists believe strategy must adapt to remain relevant: Warc report
62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India
The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi
Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
Pantaloons names Samantha Ruth Prabhu as brand ambassador
Unveils festive campaign ‘Spark Your Imagination' featuring the actor.
Sonakshi Sinha is now the face of MMTC-PAMP
The brand has rolled out a campaign featuring Sinha to highlight the association.
Ivana Jewels signs Mouni Roy as brand ambassador
Rolls out its first TVC featuring Roy as part of this association.
Galderma India onboards Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby
The skincare brand has launched a campaign ‘Parenting ki Nayi Parampara' with the couple to champion the cause of co-parenting in India.
Marketing Manifest Stations with Manasi: Episode eight
Shaifali Gautam, CMO, CaratLane, discusses shifting trends in India's gold and diamond jewellery market.