Digital
79% of parents say digital content boosted their child's awareness of products and brands: Report
The report analyses how children aged 4-15 interact with technology, consume media, and influence household purchases.
Concept Group launches Puzzle Media, an influencer marketing vertical under Concept BIU
Aims to help brands navigate the evolving creator ecosystem through structured, outcome-led and brand-safe influencer marketing solutions.
‘Ethical leadership doesn't mean commercial disadvantage'
Sanjay Pradhan highlighted the risks associated with AI, as well as the opportunities that arise when it's used ethically.
Luma launches Luma Agents powered by Unified Intelligence for creative work
The new AI collaborators will execute end-to-end creative projects across formats, deployed by Publicis Groupe and Serviceplan Group.
'Attention has four times the correlation with brand impact compared to traditional video metrics'
Snap India's ad solutions - lead, Yagnesh Ravi, on second-screen fandom, and why brands need to be part of cricket's real-time conversation.
ad:tech Honours Awards 2026: Ajay Kakar is jury chair
The winners will be announced on 17 March 2026.
'ad:tech brings together the builders of the modern marketing ecosystem'
SPECIAL FEATURE: HDFC Bank's Deepak Oram shares why ad:tech is becoming critical for shaping the future of the industry.
AnyMind Group expands ad inventory through Truecaller partnership
The partnership covers markets including Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
Samsung Ads elevates Nishit Kanchan
Having joined the organisation in 2022, he most recently served as sales head, India.
'ad:tech's unique ability is to deliver global-standard content while remaining deeply inclusive'
SPECIAL FEATURE: Tyroo's Siddharth Puri shares why he is proud to be associated with the event.