Dentsu Creative Isobar reorients social marketing with ‘New-Age Social' framework

The initiative positions social media as a culture-led, creator-driven growth engine for brands.

'Home is where dreams are evolving, taking shape and coming true'

We caught up with Ikea's Adosh Sharma and Nivedeeta Moirangthem on the refreshed brand identity, the shift in consumer behaviour, and more.

The platform rolls out more languages, expressive speech, and lip-sync testing to enhance viewing and creator control.

India's internet user base has reached 958 million, led by rural penetration, AI-adoption, and e-comm, according to a report by Kantar.

Tonic Worldwide's latest report shows how social media, AI, and employability pressures are reshaping education and career readiness.

The MarTech firm's new system centralises workflows, automates approvals, and reduces operational bottlenecks in influencer marketing.

She moves from InMobi after a stint of 13 years.

The account was won post a multi-agency pitch.

The appointment is expected to accelerate AI innovation across its next-generation experiences designed for digital-first audiences at scale.

The campaign comprises an ad film featuring actor Vedang Raina alongside Kapoor, and signals the brand's foray into womenswear.