Livpure assigns its digital communication duties to SW Network

The brand aims to strengthen its digital presence while positioning itself within everyday wellness and conscious living.

Meta bets big on AI, Reels and creators to reshape online shopping

New tools aim to turn discovery into purchase through shoppable content, smarter ads and scalable video creation.

The new deal aims to bring in-app growth and total-market reach together in one unified advertising solution.

Publicis Groupe, APAC's head - creative technology on structuring AI adoption, why human judgment still defines creative output and more.

Snap Inc. and Kantar's study finds AR driving higher attention, stronger brand impact, and influences Gen Z purchase decisions in India.

Microsoft Advertising APAC's director, AI in advertising, on why AI must move from siloed experiments to integrated systems.

The author explores how AI agents can make autonomous, real-time decisions that accelerate revenue and redefine customer engagement.

Conceptualised in partnership with tgthr., the initiative transforms the retail stores into dedicated content creation spaces for creators.

Mehta founded Kinnect in 2011, which was acquired by IPG in 2021.

'Vaani - Your Meesho Dost' is designed to bridge the offline gap by bringing conversational shopping into the digital experience.