Advertising
Manifest's favourite advertising campaigns of 2025
The editorial team picks its favourite advertising campaigns from the year.
Her take: The silences lost in the mutes
The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.
Opinion: Chasing the first real AI holiday classic
The author describes the process of crafting a meaningful advertisement using AI.
'Anticipate significant convergence between content creators and distribution hubs'
We ask experts to state the one consolidation they see happening in 2026.
Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday
The campaign comprises a film.
‘Any big conglomerate's days are pretty much done'
Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.
The man who smuggled poetry into advertising: Raj Kamble
The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.
Producer's Diary by Dalbir Singh
Santa Claus roasts a client while questioning his ethics during the year.
Abhimanyu Khedkar elevated at Leo
Khedkar was managing partner, having joined the agency a decade ago as vice president.
'Disney's catalogue and IP would be seamlessly extendable across Apple hardware and software'
We ask experts to state the one consolidation they see happening in 2026.