White Rivers Media secures digital mandate for SMFG India Credit

As part of this collaboration, WRM will focus on expanding SMFG India Credit's digital footprint by participating in cultural conversations.

'Brands are consolidating their trust, budgets, long-term partnerships with independent agencies'

We ask experts to state the one consolidation they see happening in 2026.

The winning creative appears on the back page of Manifest and also wins INR 10,000 in cash.

Harsha Razdan, CEO, South Asia, dentsu, discusses how he's keeping the team's morale high while there are murmurs about a sale and job cuts.

In his expanded mandate, Bhattaccharya will drive the agency's creative vision and sharpen its digital craft.

Conceptualised by Taylor Herring, the campaign comprises an ad film.

Spent eight years with the agency, where he was most recently senior vice president.

Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.

The campaign consists of an ad film.

She joined the Group in 2021 as head of content and was later elevated to the role of chief content officer.