Advertising
Producer's Diary by Dalbir Singh
The founder of Kiss Films captures a pitch room where the 'final film' exposes budget shortcuts and creative compromise.
Wavemaker retains its integrated media duties for Red Bull India
The agency has been handling the mandate since 2009.
'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'
Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.
IPL 2026: E-comm dominates CTV ad spend at 35%
Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.
'Have never seen India so vibrant and energetic'
Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.
Gokul Agro assigns Glassbox for its integrated brand and growth duties
Partnership will cover Gokul Agro's consumer portfolio with an emphasis on clearer positioning and stronger storytelling.
Unpopular opinion: Gen Z makes advertising easier
The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.
Clio Awards 2026: 20 wins for India; Leo and Ogilvy among Gold winners
Ogilvy most-awarded Indian agency with a total of six wins.
Hephzibah Pathak named CEO, WPP Creative India
She will continue in her current position as executive chairperson, Ogilvy India.
As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break
The fan-focused global campaign, comprising an ad film, is developed by WPP Open X, led by Ogilvy New York.