Advertising
Producer's Diary by Dalbir Singh
The founder of Kiss Films highlights how AI is taking over.
WPP Q1 revenue down 6.6%, India grows by 1%
India remains the only market in the top five to grow; China faces major slump.
Gulf Oil Lubricants India assigns creative duties to Curativity Brand Solutions
As per the mandate, the agency will spearhead the brand's creative strategy.
Unfiltered: Fear and loathing in Indian advertising
The author states while the industry is 'overflowing with talent', it faces a 'fear management issue'.
Infectious Advertising elevates Siddhartha Singh
Singh joined the agency in 2022 as chief operating officer.
Shamima Pereira and Sonia Kumar join tgthr
The duo join from The Womb and DDB Mudra Group respectively.
Jack Daniel's assigns its integrated creative duties to 22feet
The account was won following a multi-agency pitch.
The Hindu marks its change of address with a powerful message
The digital campaign uses a routine announcement to subtly reinforce the publication's 147-year legacy of integrity.
Godrej Industries clarifies its stance on new brand identity
States that resemblance in the category of geometric logos is not just common, but 'is found across many brands and logos.'
Adyasha's blog: A brain in CCTV mode
The author writes about how she looks at life the same way she looks at advertising copy, and whether that's good or bad for her.