Sports
Virat Kohli turns 36
Watch 36 of his best ads from the many in which Kohli has been featured.
The bigger the brand reach, the lesser they want to pay athletes like me: Yogesh Kathuniya
After he won Silver medal in the discus throw event at the Paralympics, we chatted with him about brand interest in para-athletes.
Tennis Premier League to be broadcast on JioCinema and Sports18
To be held between 3-8 December.
Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA
NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Shriram Finance appoints Rahul Dravid as brand ambassador
Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.
Mumbai City FC aims to score big with its extended Acer partnership
The Acer logo will be featured on the right sleeve of the Islanders’ first team kits during the upcoming Indian Super League (ISL) season.
The market is wild and brands are bullish on sports investments: PR Sreejesh
Sreejesh stated how hockey is an emotional and nostalgic sport for Indians.
IPL brand value fell by 11.7% in 2024: Report
The D & P Advisory report also stated that the Women's Premier League business increased by 8%.
Etihad Airways teams up with Mumbai City FC
Has signed on to be the official front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season.
Mumbai City FC can put Indian football on the international map: UpUrFit’s Vikram Gunjal
UpUrFit's co-founder discusses why the brand has partnered with the club, how it’s leveraging the association and future brand ambassadors.