Sports
AIFF signs commercial rights agreement with Shrachi Sports
The matches will be broadcast live across the Sony Sports Network.
JioStar retains broadcast rights for the English Premier League
The rights were bagged at an 8.33% increase in value.
Atishay Agarwal moves to Delhi Capitals
His last stint was with RPSG Sports, where he was head of digital. Agarwal is also the co-owner of The Padel Club.
Procam International elevates Neha Kandalgaonkar
Was head - media and PR.
ITW Catalyst gets a brand refresh
To be led by Chintan Jhaveri.
Opinion: Why Indian sports communication needs a cultural reboot
The author discusses how communication about sports in India often fails to bring out culture and identity.
Quick Vitals appoints David Warner as wellness ambassador
Warner will advocate for the brand's mission to empower people in India to take charge of their health with actionable insights.
All India Pickleball Association signs Mandira Bedi as brand ambassador
Aims to promote women's participation in pickleball through this association.
KitKat becomes official chocolate bar of F1
The two-year partnership kicks off in 2025.
Following his T20 retirement and drop in form, what's next for brand Virat Kohli?
As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?