PR
Mirae Asset Sharekhan assigns its strategic communications duties to Burson
Account won post a multi-agency pitch.
The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah
Moe's Art's co-founder on PR's evolution, the case for balance over virality, and the return of patient storytelling.
Sanya Jain joins Bloomingdale Public Relations
She moves from Edelman, where she was corporate account manager.
The Other Circle launches Cavalry
The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Opinion: Independence in marketing strategy - building brands beyond paid media
The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.
PR's biggest blind spot: Are we asking the wrong questions?
The author challenges PR's comfort zone by urging the industry to stop chasing answers and start framing better questions.
Rapid Fire with Vidya Dilip
Our series continues with director – public relations, Dentsu Creative PR.
Weber Shandwick elevates Shashikanth Someshwar
Was previously managing director, Current Global, an independent agency of The Weber Shandwick Collective under the Interpublic Group.
Ellerton & Co enters India, appoints Sanil Shirsat as country lead
The PR firm expands with its ‘Greater Southeast Asia' vision to strengthen communications network across Asia.
SPNI appoints Gaurav Laghate
Moves from Mint, where he was senior editor and head, consumer bureau.