Arijit De moves to Adfactors PR

Joins from Burson where he was chief client officer - India.

Gagan Mangal joins Nissan Motor India

Mangal moves from Volkswagen India, where he was lead, marketing communications and press.

Aims to strengthen IMHA's thought leadership and visibility in India's mental health discourse.

She moves from Weber Shandwick, where she was account director.

We unpack the gap between performative apologies and real crisis management, examining why brands fail at saying sorry when it matters most.

Was with Akasa Air, where she was VP and head - corporate communications and CSR.

He moves from Adfactors PR, where he was senior vice president.

He joins as vice president - client relations and content.

The author explains how India's build-and-break growth is reshaping consumers, culture and marketing truths as the country heads into 2026.

Was account director at the agency.