Marketing
Camb.ai appoints Anupam Sengupta as business head
Sengupta will lead the AI business for India and SEA region, driving P&L at the AI media tech firm.
Bodhitree Multimedia signs MoU of INR 500 Crore with government of Assam
The partnership aims to launch Guwahati as a global media hub to boost Assam and the Northeast's presence in the entertainment sector.
Vanesa names Kiara Advani as brand ambassador
With Advani as the face, the perfume brand aims to focus on increasing brand awareness through social media and influencer collaboration.
Masoom Minawala exits Schbang MMaximise
Minawala aims to focus on her new show and other entrepreneurial ventures.
Gagandeep Bedi joins Motorola
He moves from Infinix India, where he was head of marketing - offline, new categories and D2C for the Nepal market.
Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc
The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.
BeanstalkAsia appoints Rajneesh Chaturvedi
His last full-time stint was with Medlife where he was general manager - media and private label.
Charu Budhiraja joins Edstead
Moves from Warner Bros Discovery where she was creative head.
Sunita Mohanty joins upGrad Enterprise
She moves from SAP India, where she was head - Cloud Success Services.
Indian sports market sees a 7x growth since 2008: GroupM ESP report
Athlete endorsements surged to an all-time high of INR 1,224 crore in 2024, marking a 32% YoY growth from INR 927 crore in 2023.