Marketing
JioStar elevates Avijit Dhar
He was previously head - marketing and content strategy.
Indians aren't fully ready for specialised health-focused F&B products: Nadia Chauhan
Parle Agro's joint MD and CMO on the company’s growth, global collaborations, India’s appetite for health, AI, and more.
Priyanka Khaneja Gandhi moves to Amazon India Ads
Ended a 16-year stint with Colgate-Palmolive last year.
Emami Pure Glow names Raashii Khanna as brand ambassador
With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.
67% Indians trust influencer recommendations over traditional ads: Kantar
Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.
Sun King signs Rajkummar Rao as brand ambassador
Rao will represent Sun King’s full range of solar and electrical products, championing access to reliable, sustainable energy for all.
Supergoop! launches in India through Nykaa
For this, the online store company will have a fully omni-channel launch.
'The biggest risk is having to pump a ton of money into paid media'
GSP USA's Fernando Machado on how true creativity builds brands, why ‘safe’ is risky, and what today’s creatives should focus on.
AnyMind Group completes acquisition of AnyReach, a Japanese e-gifting company
This marks the Group’s 10th acquisition and the fifth M&A of a Japan-based company.
Pizza Hut India elevates Nisha Chaudhary
She was previously serving as head of communications.