Marketing
Vogue Eyewear names Shahid Kapoor as brand ambassador
He joins longstanding ambassador and Bollywood actor, Taapsee Pannu in a new campaign film for the brand.
Goafest 2025: ‘Brands need to have a multi-channel approach to connect with Gen Z’
A marketer panel decoded how Gen Z consumers look for authenticity, underscored their loyalty towards a brand and more...
Goafest 2025: No matter what profession, talent is the most important – Kareena Kapoor Khan
The actor spoke about how her iconic dialogue ‘main apni favourite hoon’ is more than a film dialogue.
Olx India appoints Olive Sen
He was previously at Nyx, where he was head of product.
Adtomica named AOR for Tinder’s brand partnerships in India
The move follows the success of its 2025 ‘Move On’ campaign in collaboration with Blinkit.
Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore
Originally launched as a flagship product of the Godrej Group, Jumpin was managed by Hershey’s India.
Rapid Fire with Tushar Parekh
Our series continues with Kettle Studio's founder.
Ipsos Synthesio launches Express Insights
Aims to offer real-time insights into consumer conversations and behaviours for clients across 177 product categories.
Zepto launches Zepto Atom
The new subscription service aims to provide hyperlocal, real-time consumer insights for brands.
Anand Krishna joins Curativity
Most recently, he served as vice president – customer success at Mirum India.