Marketing
The Bridal Retreat signs Karan Johar as brand ambassador
Editions for 2025 will be hosted in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa.
Diageo India to acquire Nao Spirits
Will take a majority stake in Nao Spirits, maker of craft gin brands Greater Than and Hapusa, at an EV of INR 130 crore.
Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer
Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.
Birla Tyres announces brand revamp with new logo and website
The rebranding is part of a broader effort to reposition it as a high-performance, future-ready brand in the Indian and global markets.
Slikk appoints Sachin Kataria
His last full-time stint was with Nykaa, where he was serving as the vice president.
AbhiBus renews partnership with Mahesh Babu
This is the ninth consecutive year the brand has renewed its alliance with the actor.
Reddit signs Sachin Tendulkar as brand ambassador
The cricketer will soon appear in a marketing campaign for the brand in India.
Cannes Lions 2025: Advertising > content – Marc Pritchard
P&G’s chief brand officer listed five timeless lessons for brand building on day two of the festival.
CTV viewership up; 23% of Indians are now digital-only: Kantar report
There’s a pivotal shift in how India consumes content, especially the younger and rural audience, according to the Media Compass report.
India ranks lowest in AI integration into business functions across APAC: Kroll report
The country also reported the lowest level of confidence in financial health across the region, triggered by global business challenges.