Advertising
'God of advertising to an island of 22 million'
Wondrlab India's integration director gives a perspective about how the Sri Lankan advertising fraternity was influenced by Pandey.
Swati Bhattacharya to exit Godrej Consumer Products
She was the head of Lightbox Creative Lab.
Adyasha's blog: The confessions of a corporate 'Yassss' queen
The author reflects on how modern advertising and branding have commodified authenticity, love, and sustainability into marketable aesthetics.
Sara Tendulkar is the face of Cetaphil India's Gentle Exfoliating SA Range
The association will be amplified through a digital campaign that reflects her expertise and belief in mindful skincare.
Amit Syngle, Sir Martin Sorrell and Sudhanshu Vats' tributes for Piyush Pandey
Well-wishers continue penning their thoughts about the legendary adman.
What Piyush Pandey meant to an advertising newbie
The author reflects on the late adman's enduring influence, his human, honest ads, and the lessons that shaped a generation.
'Strong bonds and simple truths'
The author states how working with Piyush Pandey on new campaigns felt like living inside a dream she didn't know she had.
MS Dhoni joins hands with Arth by Emcure
The partnership launched ‘So Jao', a campaign promoting better sleep and everyday well-being.
He didn't just create campaigns, he created people: Raj Kamble
The author recounts his equation with 'Piyush Mama', and shares some memories from Cannes when the latter won the Lion of St. Mark.
RIP to the 'legend'
Manifest pays tribute to the advertising icon, who helped shape Indian advertising.