Smriti Tewari joins Infectious Advertising

Joins from VML where she was AVP.

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

Part of Weaver Services, People Home Finance, aims to transition into a warmer, more inclusive avatar.

Net revenue in APAC and Africa was up by 8.2% in the quarter as compared to the same period last year.

Tanvi Shah shares how she returns to Bengaluru with the permission to fail boldly after her experience in Vegas.

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.

The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.

Conceptualised by Into Creative, the billboard kicks off a multimedia campaign introducing the brand's 100% biodegradable sliders.

The agency seeks to halt the CCI's investigation into alleged cartelisation in the advertising sector.