Advertising
ASAP appeals to agencies and clients for 'fair and sustainable' payment practices
The ASAP has urged clients and agencies to re-examine payment cycles and adopt a fairer, more predictable structure.
Opinion: Piyush Pandey was right - ads work when they speak to people, not at them
The author gives a consumer's reflection on why some advertisements invite them in, while others push us away.
Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks
The campaign unfolds over November, with 30 films dropping daily, each spotlighting a different facet of Gemini's capabilities.
Producer's Diary by Dalbir Singh
The founder of Kiss Films turns daily chats with his partner into a witty snapshot of a producer's wait for ‘the big film.'
Rapid Fire with Mehul Gupta
Our series continues with co-founder and CEO, SoCheers.
Manifest's November issue is out
We highlight Piyush Pandey's 'words to live by', and have a special front cover to pay tribute to the legend.
Marico assigns its integrated media duties to PHD India
Account won post a multi-agency pitch.
Moshi Moshi wins mandates for Rapido's Ownly and Kusha Kapila's Underneat
With these wins, the communication company aims to strengthen its portfolio across the lifestyle, digital-first, and consumer brand segments.
Ruchi's blog: Our work is our afterlife
The author explains how 'human-centric creativity is timeless' while paying tribute to Asrani, Piyush Pandey and Satish Shah.
Dentsu India launches Dentsu AMP
Led by Dhruv Abrol and Tarika Gulabani, the new unit fuses creativity and AI to deliver video content at speed and scale.