Advertising
TV ad volumes declined 11% in 2025: TAM AdEx
FMCG categories dominated TV advertising, with Hindustan Unilever emerging as the leading advertiser, accounting for 14% of total ad volumes.
Centrick elevates Roy Menezes and Yash Chauhan
Roy Menezes steps into the CEO role, while Yash Chauhan takes over the CCO position.
Good Ads Matter Awards 2026: Entries open
Strategy among four new categories revealed for this year's edition.
Zomato fuels Smriti Mandhana's hustle, reframing healthy eating as a performance choice
The campaign consists of an ad film.
Komal Pandey and Siddharth Batra become the faces of Myntra's Wedding Campaign
The collaboration marks Myntra's first creator-led wedding association, and includes a campaign comprising two films.
ting launches ting Sports
The vertical for sports marketing will provide digital, social media, studios, web and branding services to sports brands and events.
Crayons appoints Virakti Rustogi
Her last full-time stint was with Bharat Media Group as branch head till 2024.
Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline
The campaign consists of an ad film.
Producer's Diary by Dalbir Singh
Dalbir Singh, founder, Kiss Films, ditches the AI avatar from last week, and shows an interaction with a director.
Sonal Verma joins Arc Worldwide
Moves from Cheil India.