Advertising
Adfest 2026: Five shortlists for India
Shortlists have been announced across nine categories.
Good Ads Matter Awards 2026: Jury for 'Integrated' category revealed
The phase one deadline for the awards is 1 April 2026.
Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study
Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years.
Warc Effective 100: Leo Mumbai is second among the most-awarded agencies for effectiveness globally
The Womb is the second-most awarded independent agency globally.
‘We are seeing independent creative agencies being created to be sold, and that's dangerous'
Havas' Christian de La Villehuchet discusses how advertising continues to remain relevant, and the two types of independent agencies.
Wakefit turns ‘maa ki dhamki' into a sleep solution
Conceptualised by The New Thing, the campaign consists of an ad film.
Cheil SWA elevates Kumar Awanish
He was previously the chief growth officer at the agency.
'Important to be hard on the work, not the people'
Liz Taylor, global chief creative officer, Ogilvy, shares challenges faced by working mothers in the industry, and how it can change.
Producer's Diary by Dalbir Singh
The founder of Kiss Films jokes about funding films with future advances until the chain breaks.
MiQ Sigma launches in India
The AI-powered platform aims to help marketers navigate the 'new-age' media ecosystem.