Lahori Zeera has rolled out its first above-the-line (ATL) campaign which consists of a film 'Har Koi Peera, Lahori Zeera' (everyone is drinking, Lahori Zeera). 

Conceptualised by Enormous, the film showcases several individuals from different walks of life, each enjoying Lahori Zeera while engaged in day-to-day activities. From a thief running away from the police to doctors performing surgery, everyone is seen drinking the beverage.

What we think about it: Even though the film has no dialogue, the music and the beats are quite catchy and the film has managed to stand out. As the film showcases everyone drinking the beverage, it manages to create an urge in the viewers mind to try the drink out. 

The new campaign was rolled on 2 May across the brand's social media channels.