Advertising

Starting from April 2025, the agency will take over responsibilities from the incumbent media agency, Madison World.

16 Feb 2025 9:56 PM

Godrej Consumer Products assigns its media duties to EssenceMediacom

The account was previously handled by Madison.
Screenshots of some of the Valentine's Day campaigns we loved.

14 Feb 2025 12:13 PM

Brand work that played Cupid this Valentine's

Here's our take on some of the creative, quirky, and love-struck V-Day campaigns that aim to steal our hearts (and wallets).
From left: Pratik Shah, Tassaduq Hussain, Tapan Basu, Afshan Hussain Shaikh, Richard Fearon and Tyler Roth

14 Feb 2025 11:29 AM

Good Ads Matter Awards 2025: Jury for 'Colour Grading' category announced

Early bird deadline for the award submission is 28 February 2025.
Adyasha Roy Tomar (left) and Mayur Hola

14 Feb 2025 11:12 AM

Adyasha and Mayur's blog: LOVESUGARSEXMAGIC

We continue to eavesdrop on Swiggy's Mayur Hola and McCann Worldgroup's Adyasha Roy Tomar’s conversations.
Here's what the founder of Kiss Films is doing this week.

14 Feb 2025 10:50 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films finds himself in an unexpected late-night texting scandal.
Kushager Tuli

13 Feb 2025 10:20 AM

Kushager Tuli joins Tilt Brand Solutions 

He moves from Leo Burnett, where he was executive creative director. 
Volvo Cars campaign

12 Feb 2025 3:43 PM

Volvo reveals the 'most ignored painting'

Releases a campaign during the National Road Safety Month.
The philosophy is designed to revolutionise the way marketers build brands in the era of AI

12 Feb 2025 12:30 PM

Lodestar UM launches Full Colour Media

Through the new proposition and philosophy, the agency urges brands to 'Stand Against Bland'.
From left: Joe Guest, Dharam Valia, Shashanka Chaturvedi, Ram Madhvani, Dar Gai, Rami D'Aguiar

12 Feb 2025 11:05 AM

Good Ads Matter Awards 2025: Jurors for 'editing' category revealed

Entries for the awards close on 18 April 2025.
Arjun Kapoor for the boAt and Flipkart Minutes campaign

11 Feb 2025 11:25 AM

boAt and Flipkart Minutes help Arjun Kapoor tune out Valentine's Day madness

The campaign showcases Kapoor as a single guy who is caught up in the chaotic antics of V-day.

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
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