Shreyansh Baid, founder and CEO, Shreyansh Innovations, has partnered with Fanindra Jain, creative lead – Shreyansh Innovations Digital, and Rishi Sen, former senior vice president business and business head, Digitas to launch Do. Sen has been appointed strategy and founding partner at Do.

The creative-tech solutions company aims to bridge the art of storytelling with modern-day interaction design and technology. 

Do will focus on impactful outcomes, offering a modern-day creative-tech stack to clients seeking custom marketing solutions rather than templated services.

At the core of Do, the founding partners collectively contribute to over six decades of storytelling, technology and brand-building experience. 

As a collective of young creative technologists, the creative-tech solutions company intends to stand at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click. 

Baid said, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflexion points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This is the basis for founding Do. The name is inspired by the karmic concept of action - continuous, relentless, in the right direction. We deeply believe in the power of our universe.”

Sen added, “In an ocean of agencies jockeying for position, we at Do stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it's about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.”

Jain said, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data and tech demands all the more 'imagination' and 'expertise' today and we’re geared for it. Our relentless drive for Do-ing whatever it takes will stand us out.”