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25 Jun 2025 10:56 AM
From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.
24 Jun 2025 6:31 PM
Conceptualised by DDB Mudra Group, the campaign consists of two ad films.
24 Jun 2025 2:10 PM
The author shares his opinion on the ongoing scrutiny over three Indian Cannes Lions wins.
25 Jun 2025 10:40 AM
The campaign highlights the brand’s can, which keeps the juice fresher for longer than a tetra pack.
24 Jun 2025 9:45 AM
Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Advertising
25 Jun 2025 5:44 PM
The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Campaigns
25 Jun 2025 5:23 PM
Conceptualised by Ogilvy, the campaign consists of an ad film.
Marketing
25 Jun 2025 2:56 PM
Moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects.
25 Jun 2025 2:12 PM
This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain.
25 Jun 2025 11:20 AM
Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
Media
24 Jun 2025 5:31 PM
Moves from TV Today Network, where he was chief executive officer - TV and radio.
PR
24 Jun 2025 2:42 PM
Moves from School of Communications and Reputation, where he was director and CEO.
24 Jun 2025 11:53 AM
States that the brand is taking deliberate, albeit small steps toward a more sustainable future.
24 Jun 2025 11:04 AM
The account to drive the brand’s internal and external communications was won following a multi-agency pitch.
24 Jun 2025 10:54 AM
He moves from Starcom, where he was associate vice president.
16 Jun 2025 6:00 PM
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