Coca-Cola helps raise Diljit Dosanjh's spirits
The film conceptualised by Ogilvy shows the actor and singer fighting laziness through the aerated drink.
Coca-Cola has rolled out a film featuring actor and singer Diljit Dosanjh.
Conceptualised by Ogilvy, the film opens with Dosanjh stretching and fighting laziness. A dog appears with a tennis ball, wanting to play with Dosanjh. However, Dosanjh with a little bit of irritation turns down the request. Dosanjh's shadow takes over and attracts a bottle of Coca-Cola towards him. A smile appears on Dosanjh's face, who sips on the drink and has a mood transformation and starts playing with the dog.
What we think about it: There's nothing 'wrong' with the film. However, with Dosanjh's talent available, we feel there could have been something more done creatively.
The film was published on social media on 14 October.
CREDITS:
Creative agency: Ogilvy Production house: Hungry Films